Every project is different. Every question is different.
What connects them is the journey of discovering another possibility together.
Virachey National Park is rich in forests, rivers, Indigenous knowledge, and ways of living that have evolved over generations.
The challenge was never simply to create a brand.
It was to discover how the identity of the place could emerge from the people who already belonged to it.
We listened before we designed.
We walked before we named.
We spent time with Indigenous communities, local partners, and the landscapes that shaped everyday life.
Rather than creating a new story, we searched for the one that had always been there.
Together, we developed a destination identity rooted in local culture, everyday life, and the relationship between people and place.
The result included a brand identity, photography, maps, a visitor guide, and creative direction that invited people to experience Virachey through the lives of those who call it home.
Branding can begin with listening.
Sometimes the most meaningful identity is not created.
It is revealed.
Across Cambodia, Take met people from different countries, ages, religions, professions, and backgrounds. Their lives carried many different answers to the same question.
Portraits of IKIGAI began as an experiment built around one question and one portrait.
Each subject was someone Take had met somewhere in Cambodia.
The conversation returned to two questions:
What is your purpose in life?
What truly enriches your life?
The portraits and stories became a month-long solo exhibition at Meta House in Phnom Penh in February 2021.
Together, they brought everyday lives into the same room and invited visitors to pause, reflect, and discover their own sense of IKIGAI.
Each answer exists within the life of the person who carries it.
We started walking with curiosity.
Through conversations, photo walks, and shared observations, photography became a way of slowing down, noticing, and learning from one another.
What began as a small gathering became a growing community of photographers exploring Phnom Penh through care, curiosity, and human connection.
The photographs matter.
The conversations matter even more.
Communities are not built by asking people to belong.
They grow when people discover they already share a way of seeing.
Children fighting cancer need treatment, counseling, hospital care, and the feeling that they are not facing the hardest days alone.
ART4HOPE brought artists and supporters together around one shared theme: “Power of Hope.”
Artists contribute work. Supporters choose the pieces that speak to them. A local print partner helps turn those choices into accessible prints.
Every step carries creativity toward care.
A global art project standing with children fighting cancer.
Proceeds after printing costs go directly to Angkor Hospital for Children, helping fund treatment, counseling, and hospital care.
Every artwork can carry more than a story.
It can help a child keep fighting.
If these projects resonate with your own questions, we’d love to start a conversation.
Every meaningful collaboration begins with curiosity.
Organizations, communities, and individuals
who have shaped our journey.
